EduDataHub acquired Higher Education Textbooks Adoptions and Sales Database from The NPD Group and will incorporate it into its new suite of analytical products for academic publishers.
October 1, 2018 – San Diego, CA – EduDataHub, LLC announced today that it has completed its acquisition of the Higher Education textbooks market database from The NPD Group. For more than 20 years, this database has been powering leading market intelligence solutions, including recently discontinued PubTrack Higher Education reporting tool, and tracks activity of an estimated $3.4 billion higher education learning materials market. The database includes historical textbooks adoptions and sales data from U.S. colleges and universities as well as comprehensive taxonomy of courses.
“This database and analytical products built on it have become critically important tools for academic publishers to understand market trends, instructor preferences, and student purchasing habits,” said Dmitry Shpak, EduDataHub Founder and CEO. “Over the years the product has been a part of portfolios of market-leading companies, including R.R. Bowker, Nielsen, and The NPD Group. EduDataHub is thrilled to carry on this important service for publishers. Our goal is to take it to the next level by increasing the scope and depth of the data set and building modern data discovery and analytics tools that can give previously unattainable insights to regular business users. I’m excited we can help our customers to keep track of a rapidly changing industry and equip their editorial, marketing, and sales teams with actionable market information.”
As universities, academic publishers, bookstores, and EdTech companies continue to work on ways to improve learning outcomes and affordability of materials for students through new digital platforms and business models like inclusive access, OER, and unlimited subscriptions, EduDataHub plans to support all stakeholders and market participants with relevant data analytics in pursuit of improving the system for creation and delivery of content for Higher Education.
About EduDataHub:
EduDataHub, LLC is a market research and analytics firm focusing on higher education. For more information, please visit: www.edudatahub.com
For information: EduDataHub contact@edudatahub.com